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 And this is where the problem lies;When it comes to Google Ads Keyword Match Types, there's a lot you need to know as an advertiser There are 4 total keyword match types with Google AdWords,There are four keyword match types Broad match Modified broad match Phrase match Exact match Each play their own role in the way traffic is driven to your text ads No matter how many keywords you choose to have in your ad groups, they should be a carefully chosen blend of the four match types and, change over time with your campaign Match Types Making The Matches That Count In Google Adwords Keyword match types google ads